21st Century Design

With the steady growth of the globalization of the market economy, the design undoubtedly also became a global phenomenon. Around the world, manufacturers of many types of products recognize and apply the design as an important means of promoting goods in new international markets and benefits in competitive struggle. Like never before, designer products form a worldwide material culture and affects the quality of the environment and everyday life. Therefore, it is impossible to underestimate the value of the design. It is not only that the design has absorbed a wonderful set of functions, technical techniques, ideas and values ​​affecting our feelings and perception of the surrounding world. After all, our today"s choice regarding the future direction of design development will have a significant and, perhaps a long impact on the quality of our life and the environment for many years ahead. This book is primarily describing about the future design.

It is addressed to those people who in most cases make a huge contribution to the concept and idea of ​​new products, i.e. - Designers. It is they who are creatively thoughtful personalities capable of identifying the true needs and problems of society and respond to them